Kit (formerly ConvertKit) vs Taplio

An email platform organised around sequences and tags rather than campaigns. A new client gets tagged, the tag triggers a welcome sequence, and the sequence sends the five emails you would otherwise write by hand every time.

A LinkedIn-only content tool. It suggests topics and viral post examples in your niche, drafts posts, schedules them and shows analytics.

Automating onboarding. Write the welcome email once, the "here is how check-ins work" email once, the "your first week" email once — then stop writing them.

Career, executive and business coaches whose clients are on LinkedIn and who struggle to post consistently.

Pricing scales with list size, including subscribers who never open anything, so prune. And automation makes bad emails arrive reliably — write them properly before you schedule them.

Posts drafted from viral templates read like viral templates. Use it for ideas and scheduling, then write the post in your own words.