Owlpin

The coach's resource desk

Every tool a coach needs, filed where the work actually happens.

43 hand-picked tools, templates, courses and communities for fitness and life coaches — organised across the six stages of a coaching business instead of one undifferentiated list.

  1. 01Attract ClientsGet found and get leads
  2. 02Onboard ClientsTurn a lead into a client
  3. 03AssessUnderstand who you are coaching
  4. 04Plan & DeliverDo the actual coaching
  5. 05Run the BusinessGet paid and stay organised
  6. 06Grow YourselfKeep getting better
Step 1 / 6

Attract Clients

Get found and get leads

Everything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.

See all 6 resources →

Canva

Design

Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.

FreemiumSoftware

Later

Marketing

Visual social scheduling with a drag-and-drop grid preview — plan a month of Instagram in an afternoon instead of posting whenever you remember.

FreemiumSoftware

AnswerThePublic

Marketing

Turns a seed keyword into the questions people actually search around it — a fast way to find content ideas phrased in your clients' own words.

FreemiumTool
Step 2 / 6

Onboard Clients

Turn a lead into a client

The paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.

See all 6 resources →

Kit (formerly ConvertKit)

Client Communication

Email marketing built for creators — welcome sequences, tagging and broadcasts, which covers both your onboarding emails and your newsletter.

FreemiumSoftware

Typeform

Forms & Templates

One-question-at-a-time forms that feel like a conversation, which noticeably improves completion rates on long client intake questionnaires.

FreemiumSoftware

Jotform

Forms & Templates

A workhorse form builder with signature fields, payment collection and a large template library — including waivers and health history forms.

FreemiumSoftware
Step 3 / 6

Assess

Understand who you are coaching

Baselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.

See all 3 resources →

16Personalities

Assessment

A free, fast personality questionnaire clients will actually finish — useful as a conversation opener, not as a diagnostic.

FreemiumTool

A standardised seven-movement screen with a scoring system, giving trainers a repeatable way to record how a client moves before programming for them.

PaidCourse

Truity

Assessment

Personality and DISC-style assessments with reports written for professional use, plus accounts built for coaches administering tests to clients.

FreemiumTool
Step 4 / 6

Plan & Deliver

Do the actual coaching

Programming, nutrition, habits, and the tools you use to deliver all of it week after week.

See all 10 resources →

Cronometer

Nutrition

A food diary with unusually careful data — micronutrients included — plus a professional view that lets a coach see a client's logs.

FreemiumSoftware

Quenza

Coaching Tools

A client-facing tool for sending structured exercises, reflections and homework between sessions, with a library of ready-made coaching activities.

PaidSoftware

Trainerize

Fitness

An all-in-one online coaching platform — build workouts, publish them to a branded client app, track progress and message clients in one place.

PaidSoftware
Step 5 / 6

Run the Business

Get paid and stay organised

Scheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.

See all 10 resources →

Calendly

Software

Share a link, let clients book into your real availability. The fastest way to stop losing consultations to three rounds of "does Tuesday work?"

FreemiumSoftware

Stripe

Software

Card and subscription payments with no monthly fee — the standard way to take recurring coaching payments without chasing bank transfers.

PaidSoftware

Wave

Business

Free invoicing and lightweight accounting for solo coaches — send an invoice, track what is unpaid, and have something tidy to hand an accountant.

FreemiumSoftware
Step 6 / 6

Grow Yourself

Keep getting better

Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.

See all 8 resources →

The best-known nutrition coaching certification for trainers — as much about behaviour change and client conversations as about macronutrients.

PaidCourse

The Coaching Habit

Education

Michael Bungay Stanier's short book on seven questions that do most of the work in a coaching conversation — the fastest upgrade to how you run a session.

PaidBook

The PTDC

Communities

The Personal Trainer Development Center — a long-running publication and community focused on the business of coaching rather than on programming.

FreemiumCommunity

Recently updated

Entries we re-checked most recently.

Browse everything →

16Personalities

Assessment

A free, fast personality questionnaire clients will actually finish — useful as a conversation opener, not as a diagnostic.

FreemiumTool

Calendly

Software

Share a link, let clients book into your real availability. The fastest way to stop losing consultations to three rounds of "does Tuesday work?"

FreemiumSoftware

Canva

Design

Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.

FreemiumSoftware

Using something that belongs here?

Owlpin is editorial — nothing on it is paid placement. If a tool has earned its place in your week, tell us and we will take a look.

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Covering 12 categories across 6 workflow stages.