Canva
Design
Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.
The coach's resource desk
43 hand-picked tools, templates, courses and communities for fitness and life coaches — organised across the six stages of a coaching business instead of one undifferentiated list.
Get found and get leads
Everything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.
See all 6 resources →Design
Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.
Marketing
Visual social scheduling with a drag-and-drop grid preview — plan a month of Instagram in an afternoon instead of posting whenever you remember.
Marketing
Turns a seed keyword into the questions people actually search around it — a fast way to find content ideas phrased in your clients' own words.
Turn a lead into a client
The paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.
See all 6 resources →Client Communication
Email marketing built for creators — welcome sequences, tagging and broadcasts, which covers both your onboarding emails and your newsletter.
Forms & Templates
One-question-at-a-time forms that feel like a conversation, which noticeably improves completion rates on long client intake questionnaires.
Forms & Templates
A workhorse form builder with signature fields, payment collection and a large template library — including waivers and health history forms.
Understand who you are coaching
Baselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.
See all 3 resources →Assessment
A free, fast personality questionnaire clients will actually finish — useful as a conversation opener, not as a diagnostic.
Assessment
A standardised seven-movement screen with a scoring system, giving trainers a repeatable way to record how a client moves before programming for them.
Assessment
Personality and DISC-style assessments with reports written for professional use, plus accounts built for coaches administering tests to clients.
Do the actual coaching
Programming, nutrition, habits, and the tools you use to deliver all of it week after week.
See all 10 resources →Nutrition
A food diary with unusually careful data — micronutrients included — plus a professional view that lets a coach see a client's logs.
Coaching Tools
A client-facing tool for sending structured exercises, reflections and homework between sessions, with a library of ready-made coaching activities.
Fitness
An all-in-one online coaching platform — build workouts, publish them to a branded client app, track progress and message clients in one place.
Get paid and stay organised
Scheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.
See all 10 resources →Software
Share a link, let clients book into your real availability. The fastest way to stop losing consultations to three rounds of "does Tuesday work?"
Software
Card and subscription payments with no monthly fee — the standard way to take recurring coaching payments without chasing bank transfers.
Business
Free invoicing and lightweight accounting for solo coaches — send an invoice, track what is unpaid, and have something tidy to hand an accountant.
Keep getting better
Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.
See all 8 resources →Education
The best-known nutrition coaching certification for trainers — as much about behaviour change and client conversations as about macronutrients.
Education
Michael Bungay Stanier's short book on seven questions that do most of the work in a coaching conversation — the fastest upgrade to how you run a session.
Communities
The Personal Trainer Development Center — a long-running publication and community focused on the business of coaching rather than on programming.
Entries we re-checked most recently.
Assessment
A free, fast personality questionnaire clients will actually finish — useful as a conversation opener, not as a diagnostic.
Software
Share a link, let clients book into your real availability. The fastest way to stop losing consultations to three rounds of "does Tuesday work?"
Design
Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.
Owlpin is editorial — nothing on it is paid placement. If a tool has earned its place in your week, tell us and we will take a look.
Suggest a resourceCovering 12 categories across 6 workflow stages.