Make vs Zapier
Two tools coaches often weigh against each other, compared on the same terms.
Make
A visual automation builder for connecting your apps, with AI steps — more flexible and usually cheaper than Zapier once workflows get complex.
Zapier
Connects the apps in your stack and automates the handoffs — a new intake form creates a CRM record, sends a welcome email and books the first call.
Pricing
Make: Free tier with a monthly operations allowance; paid scales it
Zapier: Free tier for simple two-step automations; paid for multi-step and AI steps
Category
Make: Software
Zapier: Software
Topics
Make: Automation, AI Tools
Zapier: Automation, AI Tools, CRM
Last checked
Make: 2026-09-28
Zapier: 2026-09-28
What it is
Make
You build workflows on a canvas: a trigger, then modules that transform data, branch, loop and call AI models. Owned by Celonis, formerly Integromat.
Zapier
An automation platform linking thousands of apps. You build workflows ("Zaps") triggered by events, and can add AI steps that summarise, classify or draft text along the way.
Best for
Make
Coaches or their assistants who have outgrown simple two-step automations — for example, routing intake answers to different onboarding sequences.
Zapier
Coaches whose stack has grown into five tools that do not talk to each other. The first Zap that removes a copy-paste you do every week pays for the time spent learning it.
Watch out for
Make
The flexibility has a learning curve. If you only need "form submission creates a contact", Zapier is faster to set up.
Zapier
Automations fail silently when an app changes. Check your Zap history now and then, and do not route sensitive client information through more services than you need.
Editorial comparison — nothing here is paid placement. Pricing changes often; treat the vendor’s own page as the truth. How we review