Owlpin

MyFitnessPal

The food diary most clients have already installed, with the largest branded-food database — convenient, if less precise than the alternatives.

FreemiumSoftwareNutrition
Visit MyFitnessPalFree tier exists; barcode scanning and macros moved behind Premium

What it is

The default calorie tracker. Its advantage is not accuracy, it is that the food your client actually ate is probably already in the database, and they probably already have an account.

Best for

Clients new to tracking, where the goal is awareness and adherence rather than precision to the gram.

Watch out for

The database is crowd-sourced and full of wrong entries. Several features coaches rely on — including some macro and scanning tools — have moved into the paid tier over the years, so check what is free before you build a protocol on it.

Alternatives & neighbours

Other nutrition options worth comparing.

Cronometer

Nutrition

A food diary with unusually careful data — micronutrients included — plus a professional view that lets a coach see a client's logs.

FreemiumSoftware

Eat This Much

Nutrition

An automatic meal planner that turns a calorie and macro target into an actual week of meals plus a grocery list, which is the step most clients get stuck on.

FreemiumSoftware