OwlPin

Career, Business & Leadership

Executive Coach workflow

One-to-one work with senior leaders, often paid for by their company.

Executive coaching is often bought by the company, not the client. Credentials and visible progress matter to the person approving the invoice.

I coach

First clients — keep costs near zero

9 tools · 6 free or with a free plan · 3 paid

Step 1 / 6

Attract Clients

Get found and get leads

Everything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.

See all 6 resources

Buffer

Marketing

A plain, reliable cross-platform post scheduler — less visual than Later, cheaper to start, and easier if you post to several networks at once.

Schedule LinkedIn posts in one sitting instead of posting when you remember.

Step 2 / 6

Onboard Clients

Turn a lead into a client

The paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.

See all 6 resources

Kit (formerly ConvertKit)

Client Communication

Email marketing built for creators — welcome sequences, tagging and broadcasts, which covers both your onboarding emails and your newsletter.

A newsletter is how most career and business coaches stay visible between referrals.

Step 3 / 6

Assess

Understand who you are coaching

Baselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.

See all 3 resources

Truity

Assessment

Personality and DISC-style assessments with reports written for professional use, plus accounts built for coaches administering tests to clients.

DISC-style and career assessments with reports written for professional settings.

Step 4 / 6

Plan & Deliver

Do the actual coaching

Programming, nutrition, habits, and the tools you use to deliver all of it week after week.

See all 16 resources

Notion

Coaching Tools

A flexible docs-and-databases tool coaches use to build client dashboards, goal planners and session notes without paying for a purpose-built platform.

Shared session notes and action items your client can see between calls.

Loom

Client Communication

Quick screen-and-camera recordings shared by link — ideal for form feedback, weekly check-in videos and explaining a programme without a live call.

Async feedback on a CV, a deck or a strategy doc without booking another call.

Step 5 / 6

Run the Business

Get paid and stay organised

Scheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.

See all 20 resources

Paperbell

Software

An all-in-one back office for solo coaches — sell packages, take bookings and payments, sign contracts and keep client notes behind one link.

Professional packages and contracts from the first engagement, without building a back office.

Zoom

Software

The default video call for coaching sessions — reliable on bad connections, and the one tool your clients already know how to open.

The default for calls with busy senior clients.

Step 6 / 6

Grow Yourself

Keep getting better

Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.

See all 11 resources

The International Coaching Federation's ACC, PCC and MCC credentials — the most widely recognised signal of coach training for corporate clients.

HR and procurement teams often ask for an ICF credential before they sign off on a coach.

The book behind one of the best-known coach training models — how to hold a client-led conversation built on curiosity and accountability.

A rigorous model for coaching senior people without slipping into advice.

8 tools · 6 free or with a free plan · 2 paid

Step 1 / 6

Attract Clients

Get found and get leads

Everything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.

See all 6 resources

Buffer

Marketing

A plain, reliable cross-platform post scheduler — less visual than Later, cheaper to start, and easier if you post to several networks at once.

Schedule LinkedIn posts in one sitting instead of posting when you remember.

Step 2 / 6

Onboard Clients

Turn a lead into a client

The paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.

See all 6 resources

Kit (formerly ConvertKit)

Client Communication

Email marketing built for creators — welcome sequences, tagging and broadcasts, which covers both your onboarding emails and your newsletter.

A newsletter is how most career and business coaches stay visible between referrals.

Step 3 / 6

Assess

Understand who you are coaching

Baselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.

See all 3 resources

Truity

Assessment

Personality and DISC-style assessments with reports written for professional use, plus accounts built for coaches administering tests to clients.

DISC-style and career assessments with reports written for professional settings.

Step 4 / 6

Plan & Deliver

Do the actual coaching

Programming, nutrition, habits, and the tools you use to deliver all of it week after week.

See all 16 resources

Notion

Coaching Tools

A flexible docs-and-databases tool coaches use to build client dashboards, goal planners and session notes without paying for a purpose-built platform.

Shared session notes and action items your client can see between calls.

Loom

Client Communication

Quick screen-and-camera recordings shared by link — ideal for form feedback, weekly check-in videos and explaining a programme without a live call.

Async feedback on a CV, a deck or a strategy doc without booking another call.

Step 5 / 6

Run the Business

Get paid and stay organised

Scheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.

See all 20 resources

Client management built around accountability between sessions — action items, metrics, worksheets and reminders that clients actually see.

Track the actions leaders commit to, and show the sponsor that the work is happening.

Zoom

Software

The default video call for coaching sessions — reliable on bad connections, and the one tool your clients already know how to open.

The default for calls with busy senior clients.

Step 6 / 6

Grow Yourself

Keep getting better

Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.

See all 11 resources

The International Coaching Federation's ACC, PCC and MCC credentials — the most widely recognised signal of coach training for corporate clients.

HR and procurement teams often ask for an ICF credential before they sign off on a coach.

Last reviewed . Picks are editorial — nothing here is paid placement.