Health, Body & Fitness
Strength & Conditioning Coach workflow
Periodised training for athletes and serious lifters.
Health and fitness coaches live in the Plan & Deliver stage: most of the week is programming, tracking and adjusting. Put your money into a delivery app your clients will actually open.
I coach
First clients — keep costs near zero
First clients — keep costs near zero
10 tools · 8 free or with a free plan · 2 paid
Attract Clients
Get found and get leads
Same for every coachEverything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.
See all 6 resources
Canva
Design
Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.
Social posts, lead magnets and a one-page offer sheet without hiring a designer.
Onboard Clients
Turn a lead into a client
Same for every coachThe paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.
See all 6 resources
Jotform
Forms & Templates
A workhorse form builder with signature fields, payment collection and a large template library — including waivers and health history forms.
Intake forms, waivers and signatures on a generous free tier — enough for your first clients.
Assess
Understand who you are coaching
Baselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.
See all 3 resources
Functional Movement Screen
Assessment
A standardised seven-movement screen with a scoring system, giving trainers a repeatable way to record how a client moves before programming for them.
Screen before you load: a standard baseline to retest every training block.
Plan & Deliver
Do the actual coaching
Programming, nutrition, habits, and the tools you use to deliver all of it week after week.
See all 16 resources
Everfit
Fitness
An online coaching platform with a genuinely usable free tier, covering workouts, habit coaching and client messaging for your first few clients.
Deliver blocks and track sessions on a free tier while the roster is small.
ExRx.net
Fitness
A long-running exercise encyclopaedia with muscle-by-muscle indexes, kinesiology notes and instructions — a reference library rather than a coaching app.
Exercise and kinesiology reference for building and explaining accessory work.
Run the Business
Get paid and stay organised
Same for every coachScheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.
See all 20 resources
Calendly
Software
Share a link, let clients book into your real availability. The fastest way to stop losing consultations to three rounds of "does Tuesday work?"
Clients pick a time themselves, so booking stops being an email thread.
Zoom
Software
The default video call for coaching sessions — reliable on bad connections, and the one tool your clients already know how to open.
The default for remote sessions — every client already has it installed.
Stripe
Software
Card and subscription payments with no monthly fee — the standard way to take recurring coaching payments without chasing bank transfers.
No monthly fee: take card payments and package subscriptions from day one.
Grow Yourself
Keep getting better
Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.
See all 11 resources
Jeff Nippard
Education
A YouTube channel that reads training research carefully and explains it clearly — a rare combination, and a good way to keep current without journal access.
Research-backed training content that keeps your programming current.
Mind Pump
Education
A long-running fitness podcast covering training, nutrition and the business of being a trainer — useful background listening, opinionated by design.
Long-form conversations on strength training and the business around it.
10 tools · 5 free or with a free plan · 5 paid
Attract Clients
Get found and get leads
Same for every coachEverything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.
See all 6 resourcesCanva
Design
Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.
Social posts, lead magnets and a one-page offer sheet without hiring a designer.
Onboard Clients
Turn a lead into a client
Same for every coachThe paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.
See all 6 resources
Kit (formerly ConvertKit)
Client Communication
Email marketing built for creators — welcome sequences, tagging and broadcasts, which covers both your onboarding emails and your newsletter.
A newsletter keeps past clients and warm leads coming back without posting every day.
PandaDoc
Forms & Templates
Document and e-signature software for the contracts end of onboarding — coaching agreements, liability waivers and package terms clients sign online.
Proper contracts and package terms signed online, so onboarding looks as professional as you are.
Assess
Understand who you are coaching
Baselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.
See all 3 resourcesFunctional Movement Screen
Assessment
A standardised seven-movement screen with a scoring system, giving trainers a repeatable way to record how a client moves before programming for them.
Screen before you load: a standard baseline to retest every training block.
Plan & Deliver
Do the actual coaching
Programming, nutrition, habits, and the tools you use to deliver all of it week after week.
See all 16 resources
TrueCoach
Fitness
A cleaner, simpler online training platform focused on programming and client communication rather than on being an all-in-one business suite.
Clean, programming-first delivery for periodised blocks, without an all-in-one suite.
ExRx.net
Fitness
A long-running exercise encyclopaedia with muscle-by-muscle indexes, kinesiology notes and instructions — a reference library rather than a coaching app.
Exercise and kinesiology reference for building and explaining accessory work.
Run the Business
Get paid and stay organised
Same for every coachScheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.
See all 20 resources
Practice
Software
A CRM built specifically for coaches — clients, scheduling, forms, notes, invoicing and a client portal in one place instead of six subscriptions.
Past a dozen clients, one coach CRM for notes, booking and invoices beats five free tools.
Zoom
Software
The default video call for coaching sessions — reliable on bad connections, and the one tool your clients already know how to open.
The default for remote sessions — every client already has it installed.
Stripe
Software
Card and subscription payments with no monthly fee — the standard way to take recurring coaching payments without chasing bank transfers.
No monthly fee: take card payments and package subscriptions from day one.
Grow Yourself
Keep getting better
Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.
See all 11 resourcesMind Pump
Education
A long-running fitness podcast covering training, nutrition and the business of being a trainer — useful background listening, opinionated by design.
Long-form conversations on strength training and the business around it.
Last reviewed . Picks are editorial — nothing here is paid placement.